Fastest roadside assistance services Pan India - Auto i Care RSA

Auto i Care has been a professional roadside assistance expert since 2017 in the automobile sector. Their main area of business is to provide assistance to all types of car breakdowns that also include 24×7 assistance anywhere within 20 minutes of receiving a service call. Their dedicated team provides services for minor and major faults that could be solved on the spot. Also, they have more than 18000 RSA Network Service Stations all over India.

Challange

As the brand provides & operates its services all over the country, targeting a specific target group and geographical location is quite difficult while designing a strategy.

Objective

To create extensive digital awareness by coming up with new offers & being updated with all the new trends consistently to surpass the potential competitors. 

#1 Rs Campaign

The Re. 1 campaign was ethically designed for all the essential workers running the cities & districts of our country. At first, the integrated roadside assistance package of ₹365 for 365 days was only available & a tribute for the essential workers, which then was active for all the people of India. An initiative that worked wonders through on-point promotional targeting which helped the brand gain amazing reach and awareness. Also, the campaign provided the brand with a wholesome amount of solid data of potential ready-to-buy customers. 

#Festival

Celebrating festive occasions through social media affects the sentiments of the brand’s audiences because of which it has been essential creating a thorough and memorable post or campaign that connects with the mass result into the perfect brand recall. For all the festive occasions the strategy was to keep it subtle, creative, and engaging. Also, it has attracted numerous engagement when the brand’s audience has liked, shared, and commented on the festive creatives once they find those relatable. 

Topical Post

The brand is always ready to try new & different things through its social media handles which gave us a route to reach the highway of trending and topical posts and move the brand’s content to a higher new level of fresh and high-quality content. With the use of topical content, the brand has been able to develop traffic and draw back the visitors who haven’t been back for quite a period of time. The aim through these topical posts being updated consistently was to move up in the search engine results as all of the search engines look for information that is relevant, topical, and useful for their users in any way possible.

#Influencer Marketing:

For a strong product & brand positioning, it is essential to explain how the brand will create a sustainable competitive advantage in the minds of customers in order to gain loyal customers. With G.W.Khamkar’s various homemade spices products we attempted to capture a place in the mind of the customer with its strong & sophisticated identity also referring to its functional attributes & features. Our goals included of creating emotional benefits experienced during buying or using the spices. We also continuously kept hammering the products in the social media campaigns portraying and fulfilling different roles and emotions respectively.

#Caricature Videos

Content marketing success starts with knowing how to find your target audience. To begin to create content for G.W.Khamkar spices meant to know their target audience thoroughly. Defining who their real audience is helped us to focus not only on creating great content but on creating the right content. The Marathi serial campaign was created & designed wholly and solely for the working women & housewives in the period of COVID-19 lockdown who have always enjoyed their favourite Marathi serials at the evening prime time with their family. Our objective was to connect and position G.W.Khamkar spices with the primary target group to make them feel more connected and homely as they feel the same for their favourite Daily-soaps. The amount of engagement and love for the following social media campaign was more than expected.