June 3, 2019
Paytaan
Paytaan India is one of the best and authentic “Kolhapuri” Footwear brand with an aim to outspread the 700 years young legacy of Royal Indian delicately handcrafted footwear’s art to each corner of the globe for everyone to appreciate & feel the handcrafted soft thread on the premium leather footwear every day.
Task
As the brand is not only targeting India but also other countries like the U.K., U.S.A., Australia, New Zealand, etc. the social media campaigns’ language and appeals should match the audiences’ psychographic mentality of every targetted nation.
