June 3, 2019

Kelve Masale

Kelve Masale is nestled and functioning from the industrial land of Palghar, Maharashtra (India). Being a 2017 born company, they have ascertained prominence and recognition by offering an outclassing range of delicious tasting food products. Each of the offerings is prepared under the presence of quality-focused individuals, who sincerely adhere to the policies and standards of quality which are set by international regulatory authorities.

Task

The core challenges were to establish a whole new brand identity out of scratch as it wasn’t fabricated thoroughly. Also it was a task to construct a new image of the brand within limited resources & budget.

Strategy

Brand Strategy, UX Strategy
Design

UI/UX Design Website Design

#Branding

A powerful branding is one of the most important aspects of a successful business. As it’s the first impression one gives to its audience and it’s what makes them stand out among their competition. When we started the project with Kelve Masale we had to build everything from scratch as there were no fixed strategies or a positive branding outlook to the brand. We commenced by setting up a strategy, designing an aesthetic logo for the brand, following with a compelling product line and its packaging. All of this worked hand in hand with our elevated strategy as all of it was well received by the audience. It also helped the brand to stand out in the saturated market.

#Logo Creation

First tap, tap on the right to see the brand’s previous logo. Now as per our devised strategy the logo had to be striking & staggering which is the real deal. We tried to create & project the brand’s personality through the logo, to make it more attractive and trust-worthy to consumers. The color scheme had to be expressing confidence, natural & joy all at the same time because of which we finalized a cube of three radiant colors. Also to boost the brand’s reputation we ensured a sense of uniformity. This bang-on branding strategy has helped the client build and improve the client-customer relationship.

#Packaging

Once the brand’s aesthetic logo was designed and finalized we rolled up our sleeves and initiated with their total products line’s packaging design. As packaging and its design is the “tongue” of the product. Our idea was to include loud colour schemes for each product to compete for customer’s attention amidst sheer number of products in the market. Our team has absolutely put in their conception, time & sweat to come up with four innovative & attractive designs within which the one you can see was finalized.