June 3, 2019
Auto i Care
Auto i Care has been a professional roadside assistance expert since 2017 in the automobile sector. Their main area of business is to provide assistance to all types of car breakdowns that also include 24×7 assistance anywhere within 20 minutes of receiving a service call. Their dedicated team provides services for minor and major faults that could be solved on the spot. Also, they have more than 18000 RSA Network Service Stations all over India.
Task
As the brand provides & operates its services all over the country, targeting a specific target group and geographical location is quite difficult while designing a strategy.
