High-end Kolhapuri Footwear Brand - Paytaan India

Paytaan India is one of the best and authentic “Kolhapuri” Footwear brand with an aim to outspread the 700 years young legacy of Royal Indian delicately handcrafted footwear’s art to each corner of the globe for everyone to appreciate & feel the handcrafted soft thread on the premium leather footwear every day. 

Challenge

As the brand is not only targeting India but also other countries like the U.K., U.S.A., Australia, New Zealand, etc. the social media campaigns’ language and appeals should match the audiences’ psychographic mentality of every targetted nation.

Objective

The core objective of the brand is to highlight its rarely used tanning processes which are much is better in multiple aspects compared to other tanning processes. Once the audience recognizes their USP’s, it’s a home run every time the ball touches the bat. 

#WearTheCraft

The very first social media campaign was derived from a strategy which was curated to normalize the use “Premium Kolhapuri footwears” every day and not only on special occasions. Normally the Kolhapuri footwears were a part of traditional attire which was a partial challenge to the brand who wants to break this stereotype and normalize the wear of these stylish handcrafted Paytaans on a casual outing too. We primarily focused on the “preserved art history of Kolhapuri footwear” and their intricate modern-day designs which are a treat to wear and flaunt. 

#Attention

Attention-grabbing social media designs are a top-priority to hold on to the audiences’ interest and treat their eyes and mind with minimalistic but recognition-worthy social media designs as the present audience hold pretty short attention and patience span over their social media intake. In these social media designs, we put out the brand’s logo as the centre of attraction to obtain the brand it’s recognition and to result in brand recall.

#CreativeImages

As mentioned above today’s audience has got a short patience span while surfing through their social media accounts which is why it’s necessary to feed the audience minimalistic content in form of practical visualisation other than theory. While creating innovative posts for engagement with the audience we always retain a product or the logo in the creatives to boost the brand’s recognition. 

#Website

A brand’s website is one of the most powerful tools. A well-maintained and user-friendly website can help a brand gain a competitive advantage over its competitors and build a stronger brand image. For Paytaan India we have devised a lead and sales-oriented website, also it consists of all the information of the products and brand’s history to educate & feed-up the new customers that visit the website. This present website has been helping the brand in a positive way and break the geographical barriers and become accessible from anywhere in the world by a potential customer that has an Internet connection. 

#Mobile-friendly website

In the past decade, online shopping has become a booming business which has made it essential to procure a website that is mobile responsive to everyone. The website for Paytaan India has been created to adapt instantly on any screen of any device while maintaining proper user experience. Our objective was to keep the user surfing & navigating the website easily and falling in love with the website as well as the products on it. We built a strong e-commerce website to attain the brand a reputation of a visionary and knowledgable image in the market.