Maharashtra’s Leading spices brand - Kelve Spices
Kelve Masale is nestled and functioning from the industrial land of Palghar, Maharashtra (India). Being a 2017 born company, they have ascertained prominence and recognition by offering an outclassing range of delicious tasting food products. Each of the offerings is prepared under the presence of quality-focused individuals, who sincerely adhere to the policies and standards of quality which are set by international regulatory authorities.
The core challenges were to establish a whole new brand identity out of scratch as it wasn’t fabricated thoroughly. Also it was a task to construct a new image of the brand within limited resources & budget.
To reinvent the brand’s core identity, craft a top class product line’s packaging and to spread awareness regarding their history and vision.
A powerful branding is one of the most important aspects of a successful business. As it’s the first impression one gives to its audience and it’s what makes them stand out among their competition. When we started the project with Kelve Masale we had to build everything from scratch as there were no fixed strategies or a positive branding outlook to the brand. We commenced by setting up a strategy, designing an aesthetic logo for the brand, following with a compelling product line and its packaging. All of this worked hand in hand with our elevated strategy as all of it was well received by the audience. It also helped the brand to stand out in the saturated market.
First tap, tap on the right to see the brand’s previous logo. Now as per our devised strategy the logo had to be striking & staggering which is the real deal. We tried to create & project the brand’s personality through the logo, to make it more attractive and trust-worthy to consumers. The colour scheme had to be expressing confidence, natural & joy all at the same time because of which we finalized a cube of three radiant colours. Also to boost the brand’s reputation we ensured a sense of uniformity. This bang-on branding strategy has helped the client build and improve the client-customer relationship.
Once the brand’s aesthetic logo was designed and finalized we rolled up our sleeves and initiated with their total products line’s packaging design. As packaging and its design is the “tongue” of the product. Our idea was to include loud colour schemes for each product to compete for customer’s attention amidst sheer number of products in the market. Our team has absolutely put in their conception, time & sweat to come up with four innovative & attractive designs within which the one you can see was finalized.
Everyone aspires to hit a six or a home run on the first delivery they face when they come to bat. So that’s what we & the brand aspired to do with their first ever Social Media Campaign. The primary theme & objective of the first campaign was focused on spreading out the word of Kelve Masale being “The need of every taste” and it was well-connected to each essential need or person of the audiences’ day-to-day life. The message was thoroughly addressed by the target group as the core concept of the campaign was utterly relatedly received by the whole audience.
The key to create a really good and related topical content for the desired brand which links to a news story or the trending topic is to ensure the generated content has a unique angle or link to the story which no one else has covered yet. Our main objective while generating the topical content for Kelve Spices was to produce such content that it should give the audience some value or information which is of use to them & may convert them from potential buyers to loyal customers. Also trending posts are sometimes a way to exaggerate the features of the product but for us we kept it as real as it should be conveyed to the audience to get to know every brand.
A brand’s credibility is judged by how innovative and user-friendly its website is. The previous website of the brand wasn’t up to the mark lacking usability and free hand navigational criteria. As we commenced with our web designing we ensured to find a space for every action or need of the customers to make it more user-friendly, easily navigable, and well organized, also add legitimate value to the brand’s offerings. We have actively revamped their total website that needed a change for a long time.
Local newspapers happen to be the best source to connect with your local market’s targeted audience in a very traditional way, also an affordable option. With our latest newspaper advert for the brand Lokmat Newspaper a renowned local newspaper was the best source to reach out to the targeted group spreading the fitting and appropriate message and features of the brand.
Creating stationary for a particular product displays that the brand really cares about their business and its personality. It is important to showcase the love for a brand by that brand continuing to project their love in the form of stationary which also reflect the professionalism. We decided to keep a subtle approach for the stationary design of the brand trying not to be much fancy as it’s an important networking tool that helps the brand to excel. The brand made sure that they let the people know how much they love their brand through their stationary designs.